Celibacy1.png

Glaad - The Celibacy Challenge


The FDA bans gay men from donating blood unless
they abstain from sex for a year. 

The Celibacy Challenge is a social movement campaign that aims
to pressure the FDA to change their discriminatory policy. 

Awards:
2015 Cannes Lions - PR Shortlist
2015 Cannes Lions - Cyber Shortlist
2015 CLIOS: Silver
2015 AICP: PSA Winner
Added to MoMa's permanent collection.
2015 LIA - Bronze Integration
2015 LIA - Bronze Integration Multimedia

Press:
Creativity Top 5
Creativity Pick of the Day
Adweek
BestAdsOnTv Top 6
Huffington Post
Newsweek
Upworthy
Buzzfeed
Slate
Jezebel

Celibacy Challenge - Film

Celibacy Challenge - Case Study

Celibacy Challenge Website

Celibacy Challenge Website

Direct Mail

Direct Mail

Influencer Posts

Influencer Posts