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Luvs - First Kid, Second Kid


2nd time parents have it all figured out. Which is why Luvs is their preferred diaper.

2015 Clio - Bronze
2015 LIA - Gold

"Hospital"

"Shopping"

"Royal 2nd Kid"

We extended the campaign when Princess Kate had her second kid. Even royal 2nd time parents know the value of hand-me-downs.

We shot the film on our iPhone cameras and it was viewed on Facebook over 600.000 times.